DemandHelm
We worked together with DemandHelm – an ad-tech company, founded by former ad experts from Amazon and Facebook – to develop a web platform that would simplify the analysis of ad reports.
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Task
The platform needed to support multiple data sources, including Amazon Advertising, Target, Walmart, and others. It required a scalable data pipeline to handle a massive volume of incoming data. Additionally, the platform needed a polished UI for efficient data review.
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Data Processing
To handle the diverse semi-structured data from different sources, we utilized Amazon S3 as a data lake. For final data reporting, we implemented RDS with MySQL-compatible Aurora. The transformation layer was implemented using AWS DataPipeline, leveraging its fault-tolerant architecture.
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Scaling
We developed a NodeJS based Frontend API app hosted on a distributed cluster of EC2 instances managed by ElasticBeanstalk. Amazon AutoScaling ensured seamless scaling based on resource usage, reducing costs and handling traffic spikes effectively.
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Frontend App
Using React and Redux, we designed and built a flexible frontend app focused on analytical views to enhance data analysis capabilities. The app supported server-side rendering and was deployed on EC2 instances, with CloudFront providing edge location hosting.
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On-Demand Resource Allocation
Automatic resource allocation to handle spikes, even with traditional server-based infrastructure.
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Scalable Data Processing Pipeline
The implementation of a scalable data pipeline ensured efficient processing of large volumes of data.
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Managed Application and DB Instances
The client benefited from a fully managed fleet of application and database instances.
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Enhanced Security and DDoS Protection
Leveraging the robust AWS infrastructure, the platform was equipped with comprehensive security measures and DDoS protection.
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Impact
By addressing the challenge of handling diverse data sources and implementing a scalable infrastructure, we successfully delivered a web platform that simplified the analysis of ad reports.
provided for efficient data processing
{ 2 }seamless scaling and enhanced security
{ 3 }meeting the client's requirements and contributing to their business growth.
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Our proven results
As your serverless consulting partner, we strive to ensure that your business always receives the maximum.
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Give us a scoop
Once we get your text, we will email you the next steps. Or you can schedule a call with our CEO for an introductory consultation.
![Kyrylo Kozak](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fkyrylo.1d59becb.png&w=1080&q=75)